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Social Media Check: How to Manage Your Online Brand

Let's imagine you just landed an interview for a job that you really want. The pay is right, the company has a sterling reputation, and there is plenty of room for career growth. You know better than to wear a t-shirt and jeans to your interview, so you pick out an appropriate, yet stylish, outfit meant to impress. Then, once you're in the hiring manager's office, you will speak politely and positively while you impress them with your skill set.

But wait — what about a social media check?

The truth is, prepping for your interview is just a small part of the picture. According to this CareerBuilder survey, 70 percent of employers use social media to screen potential candidates during the hiring process. As a result of this trend, you should be working to create a personal brand through your online presence, not just practicing your responses to interview questions. If you haven't started cultivating your presence, here's a great checklist to help you get started. If you have, you need to make sure your brand is depicting exactly what you want it to.

Check out LatinoLEAD's career center! LatinoLEAD 's Career Center provides valuable resources to help you establish a strong online presence and set yourself apart in the job market. Take charge of your online image and achieve your career goals.

Visit LatinoLEAD's Career Center for job opportunities, leadership tips and more:


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